Learning Reflection: Data Collection and Reprensation

Over the past week, my class has been researching in learning about data collection. Data collection occurs whenever you do something involving a computer. For example, every time you use your credit card information is collected on what you purchased and used to advertise similar products. There are of course numerous concerns with this way of personalizing the information you view. Privacy aside, altering feeds like your Google results or Facebook wall may change the way that you see the rest of the world. Having a personalized internet experience can be both beneficial and dangerous. It's a mystery why we don't have an option to opt out of this customization.